MEASUREMENT 2017-11-09T09:15:38+00:00

Gain better perspective with a measurement strategy that offers an enhanced understanding of your customers and an accurate pulse on your marketing.

Measurement Planning

  • Our lead strategists partner with you and key stakeholders to discuss a plan to achieve your goals and vision
  • We transform your objectives into tracking requirements and KPIs to deliver information needed for smarter decisions
  • We deliver an analytics roadmap and tracking document to execute your measurement plan

Google Analytics Integration

  • Our certified GA experts will setup or audit existing tracking to ensure accurate data
  • We deploy GTM to avoid IT bottlenecks and ensure fast, reliable tag implementation
  • We train your team in GA to facilitate data driven decisions and enhance productivity

User Level Tracking

  • Achieve a holistic view for each customer by mapping advertising, CRM, and transactional data at the user level
  • Enhance audience targeting using behavioral signals from all marketing data sources, including both online and offline channels
  • Analyze user paths at the customer level to derive a custom attribution model